Private gaming companies and industry groups have waged a years-long lobbying campaign to shape Alberta’s regulated internet gaming and sports betting strategy, including hiring several consultants with ties to the United Conservative government, the Investigative Journalism Foundation has found.
Alberta is expected to launch its iGaming market early next year, making it the second province where residents can legally gamble online and place bets with private operators. Provincial records show that since 2020, at least 21 different gambling companies and industry associations registered to guide, inform and educate various government ministries on online betting regulation and market frameworks.